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E-COMMERCE PHOTOGRAPHY

HOW TO BUILD YOUR OWN E- COMMERCE PHOTOGRAPHY STUDIO

E- commerce photography is the process of capturing and sourcing good quality images of product photography in delhi /ncr and services to be sold over the internet, through an ecommerce website.

E-commerce isn’t slowing down anytime soon. Surveys report that over 50% of Americans prefer to shop online than in the store. That places a high priority on quality product images.

Quality images drive online sales. They create a first impression and also identify the brand. Ever notice that all the photos from one company look the same, from style to background?

If you manage e-commerce photography for your business or an employer, you’re wise to invest time, budget to product photography and photo editing. Handling your product photography in-house is doable.

When building your e-commerce cinematic photography in delhi studio in-house, the key is method over hardware.

That is, focus on processes as much as you do equipment and photo editing software. Regardless of your industry, you’re in the business of production.

Here are some guidelines for setting up your e-commerce photography studio with freelance photographers in delhi ncr .

There are some workflow to build Ecommerce photography:-

Step 1. Organization:

Cataloging Your Products

Organization and productivity go hand-in-hand for good reason. You should have all your products cataloged by whatever category is more applicable.

Typically, that’s by description, color, size, product name, and associated tags.

Naming Convention

 If you create your own products, you’ll need to create your own system.

Whatever number you assign to each product should match a folder in your inventory software. That way, all your products are ready and identifiable.

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Catalog Your Images

it is very important to organize the digital photographs and files associated with them.

You must rename one-by-one unless you have an image cataloging software program.

When you’re finished cataloging, you will have the product’s name, date, and description in the name of the file folder. You may even have them in each file name if you are precise enough.

Back-Up Your Images

Next, it’s time to back up your files. Cloud storage is widely available now. The most well-known providers are Google Drive, Apple’s cloud, and Drop box. Virtual cloud storage makes it easy to access your files no matter where you are.

Document Your Processes

Even if you are the only one in charge of cataloging and photography, take some time to document your processes. Create a how-to workflow manual with the step-by-step instructions and naming conventions.

Write a manual that details your photo production processes and methods. The goal of any company is to grow. You’ll hire new employees who will need training. You may even outsource some of these processes to parties.

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Step 2. Prepare Your E-commerce Photography Studio

Ecommerce photography studio

After you have organized your products and working folders, you should prepare your products to be photographed. We are getting closer to the physical e-commerce photography studio now.

Clean Your items

Build-in time for prepping each item. Specks of dust and link make unwelcome additions to an image. You can use anything from brushes, blowers, and lint less wipes to clean the surfaces.

Organize Your Products

Once they are ready to photograph, place your items in the order you plan to shoot them.

Select a Camera and Lens

Your camera should be professional quality, though it doesn’t have to be the most expensive model. A basic Canon Power Shot or Nikon are always good choices.

Regardless of the camera, choose a high-quality lens for photo shoots. Many professionals recommend you go with a professional lens from the same manufacturer that made your camera.

Your choice should also support consistency across your catalog images.

There are two basic types of lenses, a zoom lens, and a prime lens. A zoom lens enables you to vary the focal lengths. This is a good choice if you work with a variety of products (including live models).

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Choose Your Image Capturing Software

Image-capturing software enables you to photograph while your camera is tethered to a computer.

Choose Your Post-Production Processing Software

You need to be able to edit images as part of post-production. The Adobe Suite is the standard here. Adobe Photoshop is widely-known and is capable of advanced post-processing.

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Customize Your E-commerce Photography Studio

E-commerce images should have a clean, consistent look. To accomplish this, create a simple studio setup that fits your needs and style.

Step 3. Test Shooting

Once you’ve set up your workspace, you ready to set up products. Test shots help you establish your settings and preferred composition. Take a few shots and see what looks best.

Once you find what you like, be sure to document the settings or studio measurements.

Studio Measurements

Mark the distance from the floor to the top of your shooting surface. Also, mark the distance between the lower part of your lens and the floor. Doing this is crucial when it comes to maintaining consistency across your images.

What kind of lighting are you using? Lighting is possibly the most critical part of your studio setup. It’s also the most difficult to master.

Image Quality

RAW files have the best editing capabilities. Though, the files are large. You’ll need editing software to open them. If you are using the same images for different media types, RAW files are a good option due to their flexibility.

For the web, “JPEG Fine” (either large or medium) is suitable. JPEGs also take up far less space and are easy to edit.

Step 4. Shooting

You have cataloged your products, developed a naming convention. You’ve gathered equipment and determined your settings. Finally! It’s time to start shooting.

Have a little fun and enjoy this part of photography for ecommerce.

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